The industry-owned measurement body, ABC, is to report print and digital figures together for the first time in its Monthly Newsbrands report starting in December.
Sourced through Scoop.it from: www.research-live.com
See on Scoop.it – Cambridge Marketing Review
Chinese consumers spent almost £6bn on Alibaba’s internet shopping platforms by 11.49am, surpassing last year’s full-day record before lunch
Sourced through Scoop.it from: www.telegraph.co.uk
The article states that "IDC, the market research firm, predicts that Alibaba’s sales during Singles Day 2015 could reach 87bn yuan ($13.7bn, £9bn) – an increase of 52pc on last year.". See the comparison chart with Black Friday and Cyber Monday for 2014 to get an idea of the scale of this online sales event.
See on Scoop.it – Cambridge Marketing Review
Too many business schools have produced leaders that derailed badly. Obviously, asking our students to take some classes in business ethics is not good enough.
The fault-lines in management education are deep and may be invisible at first sight. Of course, management theory and practice can – in theory – work hand in hand. Unfortunately, all too often, academic studies are “lost before translation” – based on theoretical ideas that may be irrelevant to practice.
Sourced through Scoop.it from: knowledge.insead.edu
A thought provoking piece by Manfred Kets De Vries scooped by Kenneth Mikkelsen. The article states "Perhaps it’s time business schools asked themselves, ‘Do we have a holistic approach to business education or are we merely training technocrats?". To teach leadership we need to consider both the theory and the application in the real world. Helping individuals to understand leadership styles and which are appropriate for them is important. Encouraging them to discover more about themselves matters too. There is an argument for testing emotional intelligence and providing coaching to address gaps also here.
