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EFFECTIVE QUESTIONNAIRE DESIGN – TOP TIPS

  In today’s world of big data, AI, machine learning, sentiment analysis, analytics, metrics and more why do we need to bother to use questionnaires? The simple answer is that we still need primary research or information that is gathered for a specific purpose....

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Happy birthday GDPR

A year before the GDPR came into force we started training marketers and others on how to ensure compliance with the new regulation. A year on, we thought it would be a good time to discover where some of the companies that we trained are now. We asked five simple...

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TO BE BRIEF…

In our role as marketing researchers we see briefs in all shapes and sizes. Research briefs, I hasten to add.

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