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LEADERS – What can you do to be more effective?

Invest time in discovering which of your personality traits can help you to succeed and those that could hinder you. We offer a completely confidential assessment. How it works: 1. We send you an invitation to complete a short questionnaire (typically 8 to 10 minutes)...

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LEADERSHIP CAPACITY – SELF-DEVELOPMENT – TOP TIPS

https://youtu.be/DndIBmbCEkY Understanding your own capacity to lead as well as this in that of others can significantly add value to your organisation and its stakeholders. What is a leader? “A person who influences others because they willingly do what he or she...

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SELF DEVELOPMENT – TOP TIPS

Emotional intelligence (EI) is very topical at the moment. It is often discussed as part of effective leadership but is equally important for interactions with all people at work. Understanding emotions can be very advantageous in helping you to realise your...

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EFFECTIVE QUESTIONNAIRE DESIGN – TOP TIPS

  In today’s world of big data, AI, machine learning, sentiment analysis, analytics, metrics and more why do we need to bother to use questionnaires? The simple answer is that we still need primary research or information that is gathered for a specific purpose....

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Happy birthday GDPR

A year before the GDPR came into force we started training marketers and others on how to ensure compliance with the new regulation. A year on, we thought it would be a good time to discover where some of the companies that we trained are now. We asked five simple...

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TO BE BRIEF…

In our role as marketing researchers we see briefs in all shapes and sizes. Research briefs, I hasten to add.

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