Market Research
Experts in undertaking qualitative and quantitative research projects that deliver measurable results.
Marketing Strategy
Innovative marketing, digital and internal plans developed through insight and knowledge gained from over 30 years experience.
Training and Development
Specialist training and development providers for organisations and individuals that want to achieve their full potential.
About Us
Bax Interaction is a marketing and business development consultancy based at St John’s Innovation Centre in Cambridge. It was established in 2005 to provide organisations with the insight to inform and the capability to implement effective marketing and business strategies in a constantly changing environment.
Interaction is at the heart of what we do. We interact with: your organisation; your markets; your customers; your potential customers; your suppliers; your leaders and your people.
Our key strength is the depth of experience that we bring to help solve your marketing development issues. Over the last 17 years we have helped organisations of all shapes and sizes to grow through a combination of: market research; strategic development and the training and development of the people that make it happen.
Latest Blog Posts
Set a course out of the storm – the strategic view
A series of views - view 5, the strategic view Why you need to use research to set a course out of the storm now 1. Where are we now? (Strategic analysis) We have been using the analogy of being in a major ‘storm’ during the pandemic and post Brexit to give context...
The eye of the storm – why you need research now – organisations
A series of views - view 4, the organisation view Why you need to research your organisation now We have used the ‘perfect storm’ analogy to give context to the critical importance of organisations having current insights to create suitable strategies for the...
