07778 407676 / 07796 854103 info@baxinteraction.co.uk

28 years teaching marketing

33 years research experience

13 years developing leaders

15 years delivering corporate training

Market Research

Experts in undertaking qualitative and quantitative research projects that deliver measurable results.

Marketing Strategy

Innovative marketing, digital and internal plans developed through insight and knowledge gained from over 30 years experience.

Training and Development

Specialist training and development providers for organisations and individuals that want to achieve their full potential.

About Us

Bax Interaction is a marketing and business development consultancy based at St John’s Innovation Centre in Cambridge.  It was established in 2005 to provide organisations with the insight to inform and the capability to implement effective marketing and business strategies in a constantly changing environment.

Interaction is at the heart of what we do.  We interact with: your organisation; your markets; your customers; your potential customers; your suppliers; your leaders and your people.

Our key strength is the depth of experience that we bring to help solve your marketing development issues.  Over the last 17 years we have helped organisations of all shapes and sizes to grow through a combination of: market research; strategic development and the training and development of the people that make it happen.


Latest Blog Posts

Set a course out of the storm – the strategic view

A series of views - view 5, the strategic view    Why you need to use research to set a course out of the storm now 1. Where are we now? (Strategic analysis) We have been using the analogy of being in a major ‘storm’ during the pandemic and post Brexit to give context...

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What our customers say:


We have utilised BAX for a number of projects over the past 2/3 years. On each occasion we have found their quick understanding of our market situation, and the outcomes we are looking for extremely helpful in developing the research. Carrying out the research has always been done to the required timelines, and most importantly the results have consistently either validated thinking and actions, or informed us better for future tactical and strategy development.

Paul Newman
UK Education Director, Hollister Ltd.

Global software company

Bax Interaction created a bespoke GDPR sales and marketing best practices session to be delivered to C-suite level as well as sales and technical teams in multiple locations. All interaction was professional and timely with some great additions and suggestions made by the Bax Interaction team. The project was delivered on time, within budget and was a high quality delivery. I highly recommend Bax Interaction.

Global software company


Whether it has been through a research project involving a survey or more personal involving patients and nurses for focus groups. Each has been executed to the highest levels of standard and professionalism. Steve is great to work with and really takes the subject matter and project on board and delivers the results and analysis that you require. This is why we wouldn’t use anyone else when it comes to research or anything else Bax can help with.

Kerry Fearnley
Associate Product Manager, Healthcare

We'd love to hear from you