25 years teaching marketing

30 years research experience

12 years developing leaders

12 years delivering corporate training

Marketing Research

Experts in undertaking qualitative and quantitative research projects that deliver measurable results.

Marketing Strategy

Innovative marketing, digital and internal plans developed through insight and knowledge gained from over 30 years experience.

Training and Development

Specialist training and development providers for organisations and individuals that want to achieve their full potential.

About Us

Bax Interaction is a marketing and business development consultancy based at St John’s Innovation Centre in Cambridge. It was established in 2005 to provide organisations with the insight to inform and capability to implement effective marketing and business strategies.

Interaction is at the heart of what we do. We interact with: your organisation; your markets; your customers; your potential customers; your suppliers; your leaders and your people.

Our key strength is the depth of experience that we bring to help solve your marketing development issues. Over the last 14 years we have helped organisations of all shapes and sizes to grow through a combination of: marketing research; strategic development and the training and development of the people that make it happen.

Steve talks about what makes Bax Interaction different and tells us its approach to business and marketing development here.

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Latest Blog Posts

LEADERSHIP CAPACITY – SELF-DEVELOPMENT – TOP TIPS

Aug 15, 2019 | 0 Comments

https://youtu.be/DndIBmbCEkY Understanding your own capacity to lead as well as this in that of others can significantly add value to your organisation and its stakeholders. What is a leader? “A person who influences others because they willingly do what he or she...

SELF DEVELOPMENT – TOP TIPS

Jul 16, 2019 | 0 Comments

Emotional intelligence (EI) is very topical at the moment. It is often discussed as part of effective leadership but is equally important for interactions with all people at work. Understanding emotions can be very advantageous in helping you to realise your...

What our customers say:

Hollister

We have utilised BAX for a number of projects over the past 2/3 years. On each occasion we have found their quick understanding of our market situation, and the outcomes we are looking for extremely helpful in developing the research. Carrying out the research has always been done to the required timelines, and most importantly the results have consistently either validated thinking and actions, or informed us better for future tactical and strategy development.

Paul Newman
UK Education Director, Hollister Ltd.

Global software company

Bax Interaction created a bespoke GDPR sales and marketing best practices session to be delivered to C-suite level as well as sales and technical teams in multiple locations. All interaction was professional and timely with some great additions and suggestions made by the Bax Interaction team. The project was delivered on time, within budget and was a high quality delivery. I highly recommend Bax Interaction.

Director
Global software company

Healthcare

Whether it has been through a research project involving a survey or more personal involving patients and nurses for focus groups. Each has been executed to the highest levels of standard and professionalism. Steve is great to work with and really takes the subject matter and project on board and delivers the results and analysis that you require. This is why we wouldn’t use anyone else when it comes to research or anything else Bax can help with.

Kerry Fearnley
Associate Product Manager, Healthcare

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