07778 407676 / 07796 854103 info@baxinteraction.co.uk

Market Research

With over 30 years of market research experience, we are experts in delivering both qualitative and quantitative market research projects that provide powerful insights and strategic recommendations to enable organisations to grow and sustain a competitive advantage.

Steve Bax has authored books and articles on the subject and is a full member of the Market Research Society (MRS).

We provide the following market research services:

  • Qualitative– We specialise in conducting depth interviews (phone and face to face), focus groups (recruitment and moderation) and analysis.
  • Quantitative– We are highly experienced designers of offline and online questionnaires and offer hosting, real-time results and analysis
  • Secondary– We have considerable experience in conducting secondary research.  This includes: finding on and offline sources of data; collection and assessment of existing internal data (strategic marketing audits) and the necessary analysis.
  • Training– Steve Bax has over 25 years’ teaching and training experience.  We can offer training in marketing research techniques – see here for a list of courses or visit our Training and Development page.

Typical marketing research projects

Our typical projects include: CX (Customer Experience); UX (User experience); customer journey exploration; brand positioning; brand development; new market exploration; pricing research; product development and testing; promotion testing; website development; social media development and customer satisfaction.

Read our article ‘Are you doing the right things with your marketing?’

For help in creating a brief, read our article ‘To be brief…

 

Marketing Research

We'd love to hear from you