07778 407676 / 07796 854103 info@baxinteraction.co.uk

Market Research

Coronavirus (COVID-19) and face to face research

Bax Interaction continues to follow the guidance given by the MRS (Market Research Society) from a research perspective and will only undertake face to face data collection with the express consent of the participants. The guidance can be seen in full as follows: “Undertaking safe face to face data collection” and “Facilities used for face to face data collection”
We continue to offer non-physical contact research methods such as: phone interviews, online interviews using technology including Skype, FaceTime, Teams and Zoom and online surveys.

With over 30 years of market research experience, we are experts in delivering both qualitative and quantitative market research projects that provide powerful insights and strategic recommendations to enable organisations to grow and sustain a competitive advantage.

Steve Bax has authored books and articles on the subject and is a full member of the Market Research Society (MRS).

We provide the following market research services:

  • Qualitative– We specialise in conducting depth interviews (phone and face to face), focus groups (recruitment and moderation) and analysis.
  • Quantitative– We are highly experienced designers of offline and online questionnaires and offer hosting, real-time results and analysis
  • Secondary– We have considerable experience in conducting secondary research.  This includes: finding on and offline sources of data; collection and assessment of existing internal data (strategic marketing audits) and the necessary analysis.
  • Training– Steve Bax has over 25 years’ teaching and training experience.  We can offer training in marketing research techniques – see here for a list of courses or visit our Training and Development page.

Typical marketing research projects

Our typical projects include: CX (Customer Experience); UX (User experience); customer journey exploration; brand positioning; brand development; new market exploration; pricing research; product development and testing; promotion testing; website development; social media development and customer satisfaction.

Read our article ‘Are you doing the right things with your marketing?’

For help in creating a brief, read our article ‘To be brief…

“As a Member of MRS I agree to abide by the MRS Code of Conduct”


Marketing Research

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