Coronavirus (COVID-19) and face to face research
Bax Interaction is following the latest guidance given by the government and the MRS (Market Research Society) from a research perspective and will only undertake face to face data collection when no other alternative methodology can be used. We will follow this principle until the working from home and social contact messaging is reviewed as part of the four nations’ approaches to post lockdown. The guidance can be seen in full here.
We continue to offer non-physical contact research methods such as: phone interviews; online interviews using technology including Skype, FaceTime, Teams and Zoom and online surveys.
With over 30 years of market research experience, we are experts in delivering both qualitative and quantitative market research projects that provide powerful insights and strategic recommendations to enable organisations to grow and sustain a competitive advantage.
We provide the following market research services:
- Qualitative– We specialise in conducting depth interviews (phone and face to face), focus groups (recruitment and moderation) and analysis.
- Quantitative– We are highly experienced designers of offline and online questionnaires and offer hosting, real-time results and analysis
- Secondary– We have considerable experience in conducting secondary research. This includes: finding on and offline sources of data; collection and assessment of existing internal data (strategic marketing audits) and the necessary analysis.
- Training– Steve Bax has over 25 years’ teaching and training experience. We can offer training in marketing research techniques – see here for a list of courses or visit our Training and Development page.
Typical marketing research projects
Our typical projects include: CX (Customer Experience); UX (User experience); customer journey exploration; brand positioning; brand development; new market exploration; pricing research; product development and testing; promotion testing; website development; social media development and customer satisfaction.
Read our article ‘Are you doing the right things with your marketing?’
For help in creating a brief, read our article ‘To be brief…‘
“As a Member of MRS I agree to abide by the MRS Code of Conduct”