Chinese consumers spent almost £6bn on Alibaba’s internet shopping platforms by 11.49am, surpassing last year’s full-day record before lunch
Sourced through Scoop.it from: www.telegraph.co.uk
The article states that "IDC, the market research firm, predicts that Alibaba’s sales during Singles Day 2015 could reach 87bn yuan ($13.7bn, £9bn) – an increase of 52pc on last year.". See the comparison chart with Black Friday and Cyber Monday for 2014 to get an idea of the scale of this online sales event.
See on Scoop.it – Cambridge Marketing Review
