Chinese consumers spent almost £6bn on Alibaba’s internet shopping platforms by 11.49am, surpassing last year’s full-day record before lunch

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The article states that "IDC, the market research firm, predicts that Alibaba’s sales during Singles Day 2015 could reach 87bn yuan ($13.7bn, £9bn) – an increase of 52pc on last year.". See the comparison chart with  Black Friday and Cyber Monday for 2014 to get an idea of the scale of this online sales event.

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