Clients
4T medical is the exclusive UK and Ireland distributor for a growing number of quality beauty and aesthetics brands.
We provided advice to 4T medical on GDPR documentation.
We trained senior managers on strategic marketing theories and techniques in three-day courses.
Active IQ is an awarding organisation recognised and regulated by Ofqual within the Active Leisure sector designing qualifications that support clear career pathways.
We conducted research using depth interviews and an online questionnaire to inform Active IQ’s future marketing strategy.
Anglia Ruskin University (ARU) is a public university in East Anglia. It has 39,400 students worldwide and campuses in Cambridge, Chelmsford, Peterborough and London.
We worked on market research into demand for on-line courses for trainers in the ICT sector using depth interviews and a market research project into the development of a new course in the economics field.
We provided training for managers in strategic marketing techniques and a customer journey ‘lunch and learn’ session.
Cambridge Marketing College
Offers marketing courses leading to professional qualifications for the Chartered Institute of Marketing.
Steve taught, trained and mentored more than 1500 marketers, managers and leaders from around the World for over 27 years.
City and Islington College is a further education college in the London Borough of Islington, with five major centres, including a dedicated Sixth Form college.
We reported on employer and learner satisfaction surveys.
CPL creates and delivers strategic content marketing that inspires people and brings them together around its clients’ brands and organisations.
We conducted a market study using depth interviews with existing and previous clients to inform strategic decisions.
We provided qualitative marketing research into the use of face creams using three focus groups.
Bax Interaction have provided a number of qualitative and quantitative research projects for Dansac using focus groups, depth interviews and questionnaires.
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An online customer survey was conducted by Bax Interaction to gain sufficient insight to assist in developing Dataracks’ future marketing strategy.
Galapagos has developed a target discovery platform that provides novel starting points for drug and antibody therapies, thereby addressing the industry’s need for innovative, disease-modifying medicines. Galapagos is exploiting this platform in disease areas for which there is a clear need for better medicines.
We provided leadership training for Galapagos/Charles River Laboratories.
Engineers of human experiences, providing award-winning, specialist solutions to complex engineering and design challenges in the built environment.
We conducted a market development research study using depth interviews with existing clients.
We worked with Horizon to mentor and develop eight members of their senior leadership team.
We worked with Juddmonte to provide valuable marketing research which was followed up with a Customer Journey workshop and training in marketing research/depth interviews. The company has used us more recently for GDPR training and advice and we are currently performing some further marketing research.
See their testimonial here
Bax Interaction provided training in marketing research.
A dedicated residential leadership development and conference centre at Churchill College, in the University of Cambridge.
The Møller Institute asked Bax Interaction to undertake focus groups with key clients to gain the insight that it needed to assist in making key decisions on its future strategy. We also ran a GDPR session in conjunction with Cambridge Marketing College.
We conducted a focus group for bowel cancer patients, which was funded by Dansac.
Qualitative and quantitative research projects for: CPO branding; EGUS and CPO market development, including pricing research. We used depth interviews, focus groups and questionnaires.
One of the UK’s top modern universities with a local, national and international reputation for teaching and research excellence.
We conducted a focus group with construction industry leaders to explore a proposed new course for the sector. We undertook market research using depth interviews to explore international strategic marketing courses.
Bax Interaction ran a training programme for the marketing team.
PEM Corporate Finance is a leading independent corporate finance specialist based in Cambridge
We carried out a research project in two parts to develop strategy and have conducted client satisfaction depth interviews over many years. In 2019/2020 this was expanded with more interviewees and a detailed strategic report presented following analysis of current interviews and comparisons with previous data..
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Leading, independent, Cambridge based business advisors and chartered accountants providing audit, accounts, business tax, personal tax and payroll services to key sectors which include, Owner Managed Businesses, Charities and the Not for Profit Sector, Technology, Property, Agriculture as well as the many Professional Firms, Partnerships and Private clients in the region.
We conducted a research project, staff training, brand development and provided a corporate marketing plan.
We used telephone depth interviews for research to improve Pixel Power’s understanding of its customer base and to enable the creation of actionable marketing plans to improve the approach in the UK and overseas and thereby support the planned growth strategy.
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Bax Interaction conducted a qualitative and quantitative research project into the IT sector using telephone depth interviews and wrote a published summary report on the state of the acquisitions market.
Sartorius is a leading international pharmaceutical and laboratory equipment supplier.
Bax Interaction provided an in house training session to Sartorius on GDPR.
We provided a qualitative research training programme for Clearblue which covered: telephone interviewing techniques; face-to-face interviewing techniques and role play. The sessions were in-house, over five days, split into theory and practical modules.
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Bax Interaction developed a survey for parents and conducted two focus groups on brand and positioning.
Legal and financial services.
Bax Interaction designed a questionnaire and topic guide as well as providing analysis and reporting on a CX marketing research project.
The Leys Independent School, Cambridge, was established in 1875. The Leys values its history, yet it blends traditional values – courtesy, tolerance, respect, decency – with a forward and outward-looking approach to education.
We conducted a full marketing audit, created a marketing plan and undertook recruitment and training to enable it to be delivered.
The University of Derby is a modern UK university located in the East Midlands and is rated Gold in the Teaching Excellence Framework (TEF)
Bax Interaction conducted two focus groups in 2017 for the rebranding of the postgraduate prospectus. In 2018, it provided further research into the postgraduate prospectus, joint honours programme and reasons for declining a place at the university.

We conducted focus groups to inform brand development.
See what they said here.