4T medical is the exclusive UK and Ireland distributor for a growing number of quality beauty and aesthetics brands.

We provided advice to 4T medical on GDPR documentation.


ABB is a pioneering technology leader that works closely with utility, industry, transportation and infrastructure customers to write the future of industrial digitalization and realize value.

We trained senior managers on strategic marketing theories and techniques in three-day courses.

Active IQ is an awarding organisation recognised and regulated by Ofqual within the Active Leisure sector designing qualifications that support clear career pathways.

We conducted research using depth interviews and an online questionnaire to inform Active IQ’s future marketing strategy.

See their testimonial here.

Anglia Ruskin University (ARU) is a public university in East Anglia. It has 39,400 students worldwide and campuses in Cambridge, Chelmsford, Peterborough and London.

We worked on market research into demand for on-line courses for trainers in the ICT sector using depth interviews and a market research project into the development of a new course in the economics field.

Arm defines the pervasive computing shaping today’s connected world. Realized in 100 billion silicon chips, our device architectures orchestrate the performance of the technology transforming our lives — from smartphones to supercomputers, from medical instruments to agricultural sensors, and from base stations to servers.

We provided training for managers in strategic marketing techniques and a customer journey ‘lunch and learn’ session.

Cambridge Healthcare Supplies Limited is a leading supplier of medicines to the NHS.

We conducted a marketing training workshop and a marketing audit including segmentation analysis and produced a marketing plan.

Cambridge Marketing College

Offers marketing courses leading to professional qualifications for the Chartered Institute of Marketing.

Steve taught, trained and mentored more than 1500 marketers, managers and leaders from around the World for over 27 years.

City and Islington College is a further education college in the London Borough of Islington, with five major centres, including a dedicated Sixth Form college.

We reported on employer and learner satisfaction surveys.

The company are passionate about improving the quality of people’s lives through excellent science and a strong sense of purpose.

We conducted a global piece of research for CRL using depth interviews and an online questionnaire.

CPL creates and delivers strategic content marketing that inspires people and brings them together around its clients’ brands and organisations.

We conducted a market study using depth interviews with existing and previous clients to inform strategic decisions.

We create, make and sell speciality chemicals that deliver real benefits to a range of diverse products including health and beauty, engine lubricants, plastics and many more.

We provided qualitative marketing research into the use of face creams using three focus groups.

Dansac have been providing innovative solutions for people with a stoma, clinicians, and caregivers for more than four decades.

Bax Interaction have provided a number of qualitative and quantitative research projects for Dansac using focus groups, depth interviews and questionnaires.

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Dataracks is a leading manufacturer of data centre solutions. Established in 1989, the company has a strong history of innovation in server cabinet and rack technology, introducing the industry’s first purpose-built IT dataracks over 25 years ago.

An online customer survey was conducted by Bax Interaction to gain sufficient insight to assist in developing Dataracks’ future marketing strategy.

Galapagos has developed a target discovery platform that provides novel starting points for drug and antibody therapies, thereby addressing the industry’s need for innovative, disease-modifying medicines. Galapagos is exploiting this platform in disease areas for which there is a clear need for better medicines.

We provided leadership training for Galapagos/Charles River Laboratories.

Greenhill is a leading independent recruitment consultancy that specialise in sales, marketing, editorial and executive opportunities

We carried out a marketing audit, followed by a marketing plan.

Engineers of human experiences, providing award-winning, specialist solutions to complex engineering and design challenges in the built environment.

We conducted a market development research study using depth interviews with existing clients.

Horizon is a fully integrated life science company that provides enabling products, services and research programs to clients engaged at every stage of the healthcare continuum from sequence to treatment.

We worked with Horizon to mentor and develop eight members of their senior leadership team.

Huws Gray is the UK’s largest independent builders’ merchant, supplying building materials to trade and DIY customers from over 100 locations across the UK.

We ran a two day online training programme for the marketing team on how to write effective, influential copy.

Juddmonte is one of the leading breeders in the world and have to date bred 106 individual Group/Grade 1 winners of 205 races, including 25 Classic winners.

We worked with Juddmonte to provide valuable marketing research which was followed up with a Customer Journey workshop and training in marketing research/depth interviews.  The company has used us more recently for GDPR training and advice and we are currently performing some further marketing research.

See their testimonial here  

One of the UK’s leading full-service law firms with offices in Birmingham, Cambridge, Leeds, London, Manchester and Norwich.

Bax Interaction provided training in marketing research.

A dedicated residential leadership development and conference centre at Churchill College, in the University of Cambridge.

The Møller Institute asked Bax Interaction to undertake focus groups with key clients to gain the insight that it needed to assist in making key decisions on its future strategy.  We also ran a GDPR session in conjunction with Cambridge Marketing College.

The NHS provides healthcare for all UK citizens based on their need for healthcare rather than their ability to pay for it. It is funded by taxes.

We conducted a focus group for bowel cancer patients, which was funded by Dansac.

Norbrook is one of the world’s leading pharmaceutical companies. Norbrook® Laboratories has established itself as a global leader in the development of revolutionary veterinary and animal health medicines.

Qualitative and quantitative research projects for: CPO branding; EGUS and CPO market development, including pricing research.  We used depth interviews, focus groups and questionnaires.

One of the UK’s top modern universities with a local, national and international reputation for teaching and research excellence.

We conducted a focus group with construction industry leaders to explore a proposed new course for the sector.  We undertook market research using depth interviews to explore international strategic marketing courses.

The Papworth Trust is a charity and registered social landlord working with people with disabilities across the East of England. The Trust provides a range of services for disabled people to ensure they have more equality, choice and independence in their lives.

Bax Interaction ran a training programme for the marketing team.

PEM Corporate Finance is a leading independent corporate finance specialist based in Cambridge

We carried out a research project in two parts to develop strategy and have conducted client satisfaction depth interviews over many years. In 2019/2020 this was expanded with more interviewees and a detailed strategic report presented following analysis of current interviews and comparisons with previous data..

See what they say here.

Peters Elworthy & Moore

Leading, independent, Cambridge based business advisors and chartered accountants providing audit, accounts, business tax, personal tax and payroll services to key sectors which include, Owner Managed Businesses, Charities and the Not for Profit Sector, Technology, Property, Agriculture as well as the many Professional Firms, Partnerships and Private clients in the region.

We conducted a research project, staff training, brand development and provided a corporate marketing plan.

The world leader in broadcast graphics generation systems.

We used telephone depth interviews for research to improve Pixel Power’s understanding of its customer base and to enable the creation of actionable marketing plans to improve the approach in the UK and overseas and thereby support the planned growth strategy.

See what they say here.

Prism Corporate Broking is an award-winning corporate finance and broking boutique that specialises in Buying and Selling Technology Businesses.

Bax Interaction conducted a qualitative and quantitative research project into the IT sector using telephone depth interviews and wrote a published summary report on the state of the acquisitions market.

A B2B telemarketing and market research agency.

Bax Interaction conducted moderator and depth interview training.  We also provided advice on GDPR documentation.

We conducted two focus groups to explore perceptions of Ridgeons’ kitchens and bathrooms.

Sartorius is a leading international pharmaceutical and laboratory equipment supplier. 

Bax Interaction provided an in house training session to Sartorius on GDPR.

Search Professionals use online marketing experience to improve customers’ performance and return on investment online.

Bax Interaction provides advice and drafts necessary documentation for GDPR and UKGDPR compliance.

SPD is a world leader in the research, design, production and supply of advanced consumer diagnostic products. Brands, such as Clearblue® and PERSONA®, are familiar in many countries, trusted for their accuracy and simplicity by women keen to know more about their own reproductive health.

We provided a qualitative research training programme for Clearblue which covered: telephone interviewing techniques; face-to-face interviewing techniques and role play.  The sessions were in-house, over five days, split into theory and practical modules.

See what they say here

This independent school enjoys a unique dual heritage resulting in an education characterised by excellence and innovation, and underpinned by Christian values.

Bax Interaction developed a survey for parents and conducted two focus groups on brand and positioning.

Manufacturers of microchip pet doors and pet feeding solutions.

Bax Interaction conducted focus groups to explore the market requirement for a new product. We also conducted an in-house GDPR training session.

Legal and financial services.

Bax Interaction designed a questionnaire and topic guide as well as providing analysis and reporting on a CX marketing research project.

The Leys Independent School, Cambridge, was established in 1875. The Leys values its history, yet it blends traditional values – courtesy, tolerance, respect, decency – with a forward and outward-looking approach to education.

We conducted a full marketing audit, created a marketing plan and undertook recruitment and training to enable it to be delivered.

The University of Derby is a modern UK university located in the East Midlands and is rated Gold in the Teaching Excellence Framework (TEF)

Bax Interaction conducted two focus groups in 2017 for the rebranding of the postgraduate prospectus.  In 2018, it provided further research into the postgraduate prospectus, joint honours programme and reasons for declining a place at the university.

Verdon Grey’s business is built on the premise that quality trumps quantity and they are well known for providing some of the most desirable luxury outdoor furniture.

We conducted focus groups to inform brand development.

See what they said here.

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