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Online shopping bonanza during weekend bargain hunt

Amazon sold more than 6 million items on Black Friday alone, making it the online retailer’s most successful sales day ever in the UK

Sourced through Scoop.it from: www.telegraph.co.uk

The article concludes "

Cyber Monday, which always falls three days after Black Friday, originally had the online focus, whereas Black Friday was more high street-based.
However, the difference between Black Friday and Cyber Monday has increasingly blurred, especially this year. Early estimates suggest £1.07bn was spent online on Black Friday – the first time ever that online spend in the UK has topped £1bn in a single day."

See on Scoop.itCambridge Marketing Review

Why the Leadership Industry Has Failed

Corporate training in the U.S. is a $70 billion market, and 35% of that is spent on management and leadership training. Over the last several decades, the industry has produced a recipe for how to be a successful corporate leader: Be trustworthy and authentic, serve others (particularly those who work for and with you), be modest, and exhibit empathetic understanding and emotional intelligence.


Sourced through Scoop.it from: www.gsb.stanford.edu

Very stimulating article here. 


My take-aways are:

"It’s far more important for leaders to understand what a particular situation requires and to act in an appropriate way, says Pfeffer. “Leaders need to be true to what the situation demands and what the people around them want and need,”

In the end, says Pfeffer, we would all be better off accepting that our leaders are generally not truthful, authentic, modest, or trustworthy, largely the opposite of the message we get from the popular motivational leadership stories we hear. “All those stories and the inspiration we get from them change nothing,” he says. “The fundamental problem with this industry is the disconnect between what we say we want from our leaders and how they actually manage organizations.”

Jeffrey Pfeffer is the Thomas D. Dee II Professor of Organizational Behavior at the Stanford Graduate School of Business. His new book, Leadership BS: Fixing Workplaces and Careers One Truth at a Time, was published by Harper Business. Has to be worth a read!


See on Scoop.itmarketing leadership and planning

In the moment, not memories | Comment | Research

Healthcare professionals are increasingly using their smartphones for their work and they are remarkably receptive to responding to online surveys. This is opening up a world of opportunity to gather in-the-moment health and wellbeing data and insight says Paul Mannu

Sourced through Scoop.it from: www.research-live.com

Paul Mannu says " Our most recent global survey reveals that 82% of doctors own a smartphone and 77% of doctors use one regularly at work for professional purposes….(it) revealed that 88% of doctors would be happy to participate in surveys using a mobile phone and 80% were happy to participate in a market research online community. (This creates) …a real opportunity to understand the distinctive value of mobile technology that goes beyond the cheap and cheerful survey. Used alongside traditional methodologies it can enrich our understanding of behaviour by accompanying the participant in day-to-day life in a way that no other method exists to do."

See on Scoop.itMarketing research and why it matters

Food delivery app Deliveroo raises $100m to expand beyond Europe

The premium food delivery app has closed its third funding round this year, bringing its total raised in 2015 to $195m

Sourced through Scoop.it from: www.telegraph.co.uk

The article states that Deliveroo "In addition to its international expansion, the Soho-based business will ramp up its marketing and hiring activities to increase its presence in its current markets amid strong competition from other food delivery technology companies such as Just Eat and Hungry House."

See on Scoop.itCambridge Marketing Review

Purchase decisions an emotional rollercoaster | News | Research

A third of shoppers (33%) worry they have made the wrong decision after buying a product according to consumer journey research by Newsworks.

Sourced through Scoop.it from: www.research-live.com

Clear evidence of post-purchase dissonance. Interesting research from Newsworks. Methodology is good too : The research project consisted of four stages:

Explore: A nine day experiment among eight newsbrand readers using wearable glasses to capture touch points at different stages of the consumer journey
Deep Dive: 11 filmed depths using a decision journey game-board to understand detailed interactions at all stages of a recent purchase
Consolidate: applying a Behavioural Economics filter to inform the quantitative stage
Expand: An online survey among 2,000 adults aged 18-65 who ever read newsbrands (90% of the total number for that audience), to quantify the role of media touchpoints along the stages of the journeys



See on Scoop.itMarketing research and why it matters

Aldi and Lidl’s market share reaches 10pc for first time

The discount grocers are taking the UK supermarket sector by storm

Sourced through Scoop.it from: www.telegraph.co.uk

Kantar Worldpanel figures show that the continental grocers have doubled their slice of the UK grocery spend since 2012, heaping pressure on the established players to cut prices.

Lidl’s market share reached a new record high of 4.4pc, increasing by 0.7 percentage points on last year thanks to sales growth of 19pc. Aldi grew sales by 16.5pc, retaining its market share at 5.6pc for the fifth consecutive month.

See on Scoop.itMarketing research and why it matters