Bespoke research
Developing a brief, designing and delivering engaging, cost-effective research results using the optimum mix of methods to meet your specific requirements.
Strategic insights
Delivering actionable strategic recommendations using a combination of research outputs and experience gained over more than 30 years. These will provide you with a clear roadmap of how to implement the changes needed to achieve measurable improvements in your organisation’s marketing performance.
History and purpose
Bax Interaction is a strategic marketing, research and training consultancy. The business was established in Cambridge in 2005 by Steve Bax to use his teaching, marketing, research, leadership and business expertise to help individuals and organisations achieve their full potential.
Steve has the ability to build a rapport with people of all ages and backgrounds. His enthusiasm, energy and focus are infectious.
Interaction is at the heart of the business.
Over the last 17 years the creativity and expertise of numerous strategic business partners, specialist providers and personnel working for and with Bax Interaction have added significant value to many client organisations and their people.
Bax Interaction delivers:
• Understanding though market exploration, opportunity identification and behavioural insights
• Actionable, strategic recommendations derived from deep research analysis combined with years of experience
• Support, advice and guidance based upon experience, hard data, best marketing practice and innovative approaches
• Transfer of relevant knowledge, skills and behaviours to enable your organisation and your people to achieve their goals
Latest Blog Posts
SAFE PROSPECTING UNDER THE GDPR FOR B2B MARKETERS – TOP TIPS
https://youtu.be/cZ4JJhm_m10 We get asked lots of questions about how to ensure that our sales and marketing efforts are compliant with the data protection regulations. It would seem sensible to answer some of these in a series of top tips articles. First up,...
Happy birthday GDPR
A year before the GDPR came into force we started training marketers and others on how to ensure compliance with the new regulation. A year on, we thought it would be a good time to discover where some of the companies that we trained are now. We asked five simple...