ABB is a pioneering technology leader that works closely with utility, industry, transportation and infrastructure customers to write the future of industrial digitalization and realize value.
We trained senior managers on strategic marketing theories and techniques in three-day courses.
Arm defines the pervasive computing shaping today’s connected world. Realized in 100 billion silicon chips, our device architectures orchestrate the performance of the technology transforming our lives — from smartphones to supercomputers, from medical instruments to agricultural sensors, and from base stations to servers.
We provided training for managers in strategic marketing techniques and a customer journey ‘lunch and learn’ session.
The company are passionate about improving the quality of people’s lives through excellent science and a strong sense of purpose.
We conducted a global piece of research for CRL using depth interviews and an online questionnaire.
We create, make and sell speciality chemicals that deliver real benefits to a range of diverse products including health and beauty, engine lubricants, plastics and many more.
We provided qualitative marketing research into the use of face creams using three focus groups.
Dansac have been providing innovative solutions for people with a stoma, clinicians, and caregivers for more than four decades.
Bax Interaction have provided a number of qualitative and quantitative research projects for Dansac using focus groups, depth interviews and questionnaires.
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Dataracks is a leading manufacturer of data centre solutions. Established in 1989, the company has a strong history of innovation in server cabinet and rack technology, introducing the industry’s first purpose-built IT dataracks over 25 years ago.
An online customer survey was conducted by Bax Interaction to gain sufficient insight to assist in developing Dataracks’ future marketing strategy.
Galapagos has developed a target discovery platform that provides novel starting points for drug and antibody therapies, thereby addressing the industry’s need for innovative, disease-modifying medicines. Galapagos is exploiting this platform in disease areas for which there is a clear need for better medicines.
We provided leadership training for Galapagos/CRL.
Horizon is a fully integrated life science company that provides enabling products, services and research programs to clients engaged at every stage of the healthcare continuum from sequence to treatment.
We worked with Horizon to mentor and develop eight members of their senior leadership team.
Juddmonte is one of the leading breeders in the world and have to date bred 106 individual Group/Grade 1 winners of 205 races, including 25 Classic winners.
We worked with Juddmonte to provide valuable marketing research which was followed up with a Customer Journey workshop and training in marketing research/depth interviews. The company has used us more recently for GDPR training and advice and we are currently performing some further marketing research.
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A dedicated residential leadership development and conference centre at Churchill College, in the University of Cambridge.
The Møller Centre asked Bax Interaction to undertake focus groups with key clients to gain the insight that it needed to assist in making key decisions on its future strategy. We also ran a GDPR session in conjunction with Cambridge Marketing College.
The NHS provides healthcare for all UK citizens based on their need for healthcare rather than their ability to pay for it. It is funded by taxes.
We conducted a focus group for bowel cancer patients, which was funded by Dansac.
Norbrook is one of the world’s leading pharmaceutical companies. Norbrook® Laboratories has established itself as a global leader in the development of revolutionary veterinary and animal health medicines.
Qualitative and quantitative research projects for: CPO branding; EGUS and CPO market development, including pricing research. We used depth interviews, focus groups and questionnaires.
The Papworth Trust is a charity and registered social landlord working with people with disabilities across the East of England. The Trust provides a range of services for disabled people to ensure they have more equality, choice and independence in their lives.
Bax Interaction ran a training programme for the marketing team.
PEM Corporate Finance is a leading independent corporate finance specialist based in Cambridge
We carried out a research project in two parts to develop strategy and conducted client satisfaction depth interviews.
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Peters Elworthy & Moore
Leading, independent, Cambridge based business advisors and chartered accountants providing audit, accounts, business tax, personal tax and payroll services to key sectors which include, Owner Managed Businesses, Charities and the Not for Profit Sector, Technology, Property, Agriculture as well as the many Professional Firms, Partnerships and Private clients in the region.
We conducted a research project, staff training, brand development and provided a corporate marketing plan.
The world leader in broadcast graphics generation systems.
We used telephone depth interviews for research to improve Pixel Power’s understanding of its customer base and to enable the creation of actionable marketing plans to improve the approach in the UK and overseas and thereby support the planned growth strategy.
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Prism Corporate Broking is an award-winning corporate finance and broking boutique that specialises in Buying and Selling Technology Businesses.
Bax Interaction conducted a qualitative and quantitative research project into the IT sector using telephone depth interviews and wrote a published summary report on the state of the acquisitions market.
SPD is a world leader in the research, design, production and supply of advanced consumer diagnostic products. Brands, such as Clearblue® and PERSONA®, are familiar in many countries, trusted for their accuracy and simplicity by women keen to know more about their own reproductive health.
We provided a qualitative research training programme for Clearblue which covered: telephone interviewing techniques; face-to-face interviewing techniques and role play. The sessions were in-house, over five days, split into theory and practical modules.
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This independent school enjoys a unique dual heritage resulting in an education characterised by excellence and innovation, and underpinned by Christian values.
Bax Interaction developed a survey for parents and conducted two focus groups on brand and positioning.
The Leys Independent School, Cambridge, was established in 1875. The Leys values its history, yet it blends traditional values – courtesy, tolerance, respect, decency – with a forward and outward-looking approach to education.
We present at annual careers days and have conducted a marketing plan and recruitment.
The University of Derby is a modern UK university located in the East Midlands and is rated Gold in the Teaching Excellence Framework (TEF)
Bax Interaction conducted two focus groups for the rebranding of the postgraduate prospectus.
Verdon Grey’s business is built on the premise that quality trumps quantity and they are well known for providing some of the most desirable luxury outdoor furniture.
We conducted focus groups to inform brand development.
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