Blog
EFFECTIVE QUESTIONNAIRE DESIGN – TOP TIPS
In today’s world of big data, AI, machine learning, sentiment analysis, analytics, metrics and more why do we need to bother to use questionnaires? The simple answer is that we still need primary research or information that is gathered for a specific purpose....
SAFE PROSPECTING UNDER THE GDPR FOR B2B MARKETERS – TOP TIPS
https://youtu.be/cZ4JJhm_m10 We get asked lots of questions about how to ensure that our sales and marketing efforts are compliant with the data protection regulations. It would seem sensible to answer some of these in a series of top tips articles. First up,...
Happy birthday GDPR
A year before the GDPR came into force we started training marketers and others on how to ensure compliance with the new regulation. A year on, we thought it would be a good time to discover where some of the companies that we trained are now. We asked five simple...
Bax Interaction adds to its Thomas assessments portfolio
Steve Bax, our MD, has been accredited as an Internationally Certified user of Thomas International’s Personal Profile Analysis (PPA) and its related instruments.
Thomas International Psychometric Assessments
Our MD, Steve Bax accredited practitioner for High Potential Trait Indicator and a certified user of Trait Emotional Intelligence Questionnaire.
TO BE BRIEF…
In our role as marketing researchers we see briefs in all shapes and sizes. Research briefs, I hasten to add.
Radio interview with Cambridge Marketing College on Thomas HPTI (High Potential Trait Indicator) Assessments
The second part of my radio interview with Kiran Kapur, CEO of Cambridge Marketing College. This time I am talking about the Thomas International HPTI (High Performance Trait Indicator) assessment, which identifies leadership potential by exploring personality traits....
Basic Social Media Mistakes
Good article by Keith A. Quesenberry.
GDPR is coming!
GDPR is coming!
GDPR is not Y2K
A very good pre Christmas blog by Elizabeth Denham.