15-24 year olds use their mobile phones an average of 387 times throughout the day, compared with the adult average of 264 times.
Sourced through Scoop.it from: www.research-live.com
Sue Unerman, chief strategy officer at MediaCom says…“I expect that it will lead to the development of sophisticated use of second screen for advertisers. Every moment now is a point of sale and an opportunity to earn shares for a brand’s content or advertising if they deserve it.
“It will also gradually but profoundly change people’s expectations of communications from brands.”