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15-24 year olds use their mobile phones an average of 387 times throughout the day, compared with the adult average of 264 times.

Sourced through Scoop.it from: www.research-live.com

Sue Unerman, chief strategy officer at MediaCom says…“I expect that it will lead to the development of sophisticated use of second screen for advertisers. Every moment now is a point of sale and an opportunity to earn shares for a brand’s content or advertising if they deserve it.

“It will also gradually but profoundly change people’s expectations of communications from brands.”

See on Scoop.itCambridge Marketing Review