Use Storytelling to Explain Your Company’s Purpose

Three steps for composing a narrative – While purpose is essential to a strong corporate culture, it is often activated and reinforced through narrative. Individuals must learn to connect their drives to the organization’s purpose and to articulate their story to others.”

Sourced through Scoop.it from: hbr.org

Good Scoop by Kenneth Mikkelsen here. The three steps are " Self, Us, Now". Food for thought for all leaders and aspiring leaders. 

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