07778 407676 / 07796 854103 info@baxinteraction.co.uk

The report of the inquiry into the 2015 general election opinion polls has highlighted unrepresentative samples as the primary cause of the error. 

Sourced through Scoop.it from: www.research-live.com

A fundamental error for researchers here. Not a great example for the research industry as a whole really. Hopefully, the recommendations will be followed closely next time.

See on Scoop.itMarketing research and why it matters