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Market research is taking a battering in some quarters, with opponents fired up since the General Election polling problems. But are market research techniques really to blame?

Sourced through Scoop.it from: www.research-live.com

There seems to be a lot of articles and comment on decision making behaviour recently. Here is another that, in part, defends the approaches taken to research likely future behaviour. 

See on Scoop.itMarketing research and why it matters