Uncovering the truth | Comment | Research

Market research is taking a battering in some quarters, with opponents fired up since the General Election polling problems. But are market research techniques really to blame?

Sourced through Scoop.it from: www.research-live.com

There seems to be a lot of articles and comment on decision making behaviour recently. Here is another that, in part, defends the approaches taken to research likely future behaviour. 

See on Scoop.it – Marketing research and why it matters