Digital research agency Clicked has spent the last few weeks investigating the potential of Twitter’s latest feature – Twitter Polls. Neil Russell offers his verdict.

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The article suggests that these can be good for: "refining hypotheses, getting predictions, gauging reactions to trending news topics, generating brand buzz (by asking questions that are likely to be retweeted), determining behaviour (e.g. consumption of content) and how it changes throughout the day, driving traffic to websites to vote on design, investigating reactions to live events, and helping with brand direction." 

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