07778 407676 / 07796 854103 info@baxinteraction.co.uk

With the prevalence of the ‘swipe’ gesture in apps like Tinder, should researchers be incorporating this intuitive action into mobile surveys? Andrew Wiseman of ICM asks.

Sourced through Scoop.it from: www.research-live.com

See on Scoop.itMarketing research and why it matters