28 years teaching marketing

33 years research experience

13 years developing leaders

15 years delivering corporate training

Bespoke research

Developing a brief, designing and delivering engaging, cost-effective research results using the optimum mix of methods to meet your specific requirements.

Strategic insights

Delivering actionable strategic recommendations using a combination of research outputs and experience gained over more than 30 years. These will provide you with a clear roadmap of how to implement the changes needed to achieve measurable improvements in your organisation’s marketing performance.

Support, advice and guidance

Acting as your guide throughout from initial consultation to strategy implementation and beyond. By sharing experience and knowledge with you and those in your organisation you can be confident that the strategy you implement will be achieved successfully.

History and purpose

Bax Interaction is a strategic marketing, research and training consultancy. The business was established in Cambridge in 2005 by Steve Bax to use his teaching, marketing, research, leadership and business expertise to help individuals and organisations achieve their full potential.

Steve has the ability to build a rapport with people of all ages and backgrounds. His enthusiasm, energy and focus are infectious.

Interaction is at the heart of the business.

Over the last 17 years the creativity and expertise of numerous strategic business partners, specialist providers and personnel working for and with Bax Interaction have added significant value to many client organisations and their people.

Bax Interaction delivers:
Understanding though market exploration, opportunity identification and behavioural insights
Actionable, strategic recommendations derived from deep research analysis combined with years of experience
Support, advice and guidance based upon experience, hard data, best marketing practice and innovative approaches
Transfer of relevant knowledge, skills and behaviours to enable your organisation and your people to achieve their goals

Latest Blog Posts

The perfect storm – Why you need research now – customers

A series of ten views - view 2, customers    Why you need to research your customers now – the customer view In the last article we highlighted the major shocks that organisations and individuals are facing from the continuing uncertainty and volatility in the current...

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The perfect storm – Why you need research now – employees

A series of ten views - view 1, employees    Everyone has their own take on the situation that organisations are facing at the moment. As an experienced researcher, I have always seen my role as being to reflect on the data before providing insights. It seems like...

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What our customers say:

Global software company

Bax Interaction created a bespoke GDPR sales and marketing best practices session to be delivered to C-suite level as well as sales and technical teams in multiple locations. All interaction was professional and timely with some great additions and suggestions made by the Bax Interaction team. The project was delivered on time, within budget and was a high quality delivery. I highly recommend Bax Interaction.

Global software company

Active IQ

I have worked with Bax Interaction on numerous occasions throughout the years and with two different organisations. There is a reason I return as a customer when research is required and that is due to the great relationship we have with them but also that they simply deliver the highest quality of work and always go above and beyond what is required. I wouldn’t hesitate to recommend them to anyone and I have no doubt we will continue to work with them in the future.

Kerry Fearnley
Head of Marketing

PEM Corporate Finance

We’ve used Bax Interaction for a number of years and hugely value Steve’s input to our thinking and his work on surveying our clients.

Lake Falconer, Partner
PEM Corporate Finance

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