The latest Bellwether Report from the IPA has indicated a sharp downward revision to marketing budgets related to market research: the second consecutive fall.
Sourced through Scoop.it from: www.research-live.com
A concerning piece of data on a number of levels. Research is about understanding where you are, what you should be doing and where you should be going. It is there to reduce uncertainty in organisations’ decision making. As the Lewis Carroll quote says: "If you don’t know where you are going, any road will get you there."