Bespoke research
Developing a brief, designing and delivering engaging, cost-effective research results using the optimum mix of methods to meet your specific requirements.
Strategic insights
Delivering actionable strategic recommendations using a combination of research outputs and experience gained over more than 30 years. These will provide you with a clear roadmap of how to implement the changes needed to achieve measurable improvements in your organisation’s marketing performance.
History and purpose
Bax Interaction is a strategic marketing, research and training consultancy. The business was established in Cambridge in 2005 by Steve Bax to use his teaching, marketing, research, leadership and business expertise to help individuals and organisations achieve their full potential.
Steve has the ability to build a rapport with people of all ages and backgrounds. His enthusiasm, energy and focus are infectious.
Interaction is at the heart of the business.
Over the last 17 years the creativity and expertise of numerous strategic business partners, specialist providers and personnel working for and with Bax Interaction have added significant value to many client organisations and their people.
Bax Interaction delivers:
• Understanding though market exploration, opportunity identification and behavioural insights
• Actionable, strategic recommendations derived from deep research analysis combined with years of experience
• Support, advice and guidance based upon experience, hard data, best marketing practice and innovative approaches
• Transfer of relevant knowledge, skills and behaviours to enable your organisation and your people to achieve their goals
Latest Blog Posts
LEADERS – What can you do to be more effective?
Invest time in discovering which of your personality traits can help you to succeed and those that could hinder you. We offer a completely confidential assessment. How it works: 1. We send you an invitation to complete a short questionnaire (typically 8 to 10 minutes)...
LEADERSHIP CAPACITY – SELF-DEVELOPMENT – TOP TIPS
https://youtu.be/DndIBmbCEkY Understanding your own capacity to lead as well as this in that of others can significantly add value to your organisation and its stakeholders. What is a leader? “A person who influences others because they willingly do what he or she...