Market Research
Experts in undertaking qualitative and quantitative research projects that deliver measurable results.
Marketing Strategy
Innovative marketing, digital and internal plans developed through insight and knowledge gained from over 30 years experience.
Training and Development
Specialist training and development providers for organisations and individuals that want to achieve their full potential.
About Us
Bax Interaction is a marketing and business development consultancy based at St John’s Innovation Centre in Cambridge. It was established in 2005 to provide organisations with the insight to inform and the capability to implement effective marketing and business strategies in a constantly changing environment.
Interaction is at the heart of what we do. We interact with: your organisation; your markets; your customers; your potential customers; your suppliers; your leaders and your people.
Our key strength is the depth of experience that we bring to help solve your marketing development issues. Over the last 17 years we have helped organisations of all shapes and sizes to grow through a combination of: market research; strategic development and the training and development of the people that make it happen.
Latest Blog Posts
The ongoing storm – why you need research now – markets
A series of ten views - view 3, the market view Why you need to research your markets now – the market view In the last two articles we have highlighted the major shocks that organisations and individuals are continuing to face from the lack of certainty and...
The perfect storm – Why you need research now – customers
A series of ten views - view 2, customers Why you need to research your customers now – the customer view In the last article we highlighted the major shocks that organisations and individuals are facing from the continuing uncertainty and volatility in the current...