Bespoke research
Developing a brief, designing and delivering engaging, cost-effective research results using the optimum mix of methods to meet your specific requirements.
Strategic insights
Delivering actionable strategic recommendations using a combination of research outputs and experience gained over more than 30 years. These will provide you with a clear roadmap of how to implement the changes needed to achieve measurable improvements in your organisation’s marketing performance.
Support, advice and guidance
Acting as your guide throughout from initial consultation to strategy implementation and beyond. By sharing experience and knowledge with you and those in your organisation you can be confident that the strategy you implement will be achieved successfully.
History and purpose
Bax Interaction is a strategic marketing, research and training consultancy. The business was established in Cambridge in 2005 by Steve Bax to use his teaching, marketing, research, leadership and business expertise to help individuals and organisations achieve their full potential.
Steve has the ability to build a rapport with people of all ages and backgrounds. His enthusiasm, energy and focus are infectious.
Interaction is at the heart of the business.
Over the last 17 years the creativity and expertise of numerous strategic business partners, specialist providers and personnel working for and with Bax Interaction have added significant value to many client organisations and their people.
Bax Interaction delivers:
• Understanding though market exploration, opportunity identification and behavioural insights
• Actionable, strategic recommendations derived from deep research analysis combined with years of experience
• Support, advice and guidance based upon experience, hard data, best marketing practice and innovative approaches
• Transfer of relevant knowledge, skills and behaviours to enable your organisation and your people to achieve their goals
Latest Blog Posts
The perfect storm – Why you need research now – customers
A series of ten views - view 2, customers Why you need to research your customers now – the customer view In the last article we highlighted the major shocks that organisations and individuals are facing from the continuing uncertainty and volatility in the current...
The perfect storm – Why you need research now – employees
A series of ten views - view 1, employees Everyone has their own take on the situation that organisations are facing at the moment. As an experienced researcher, I have always seen my role as being to reflect on the data before providing insights. It seems like...
