Market Research
Experts in undertaking qualitative and quantitative research projects that deliver measurable results.
Marketing Strategy
Innovative marketing, digital and internal plans developed through insight and knowledge gained from over 30 years experience.
Training and Development
Specialist training and development providers for organisations and individuals that want to achieve their full potential.
About Us
Bax Interaction is a marketing and business development consultancy based at St John’s Innovation Centre in Cambridge. It was established in 2005 to provide organisations with the insight to inform and capability to implement effective marketing and business strategies.
Interaction is at the heart of what we do. We interact with: your organisation; your markets; your customers; your potential customers; your suppliers; your leaders and your people.
Our key strength is the depth of experience that we bring to help solve your marketing development issues. Over the last 14 years we have helped organisations of all shapes and sizes to grow through a combination of: market research; strategic development and the training and development of the people that make it happen.
Steve talks about what makes Bax Interaction different and tells us its approach to business and marketing development here.
Latest Blog Posts
SELF DEVELOPMENT – TOP TIPS
Emotional intelligence (EI) is very topical at the moment. It is often discussed as part of effective leadership but is equally important for interactions with all people at work. Understanding emotions can be very advantageous in helping you to realise your...
EFFECTIVE QUESTIONNAIRE DESIGN – TOP TIPS
In today’s world of big data, AI, machine learning, sentiment analysis, analytics, metrics and more why do we need to bother to use questionnaires? The simple answer is that we still need primary research or information that is gathered for a specific purpose....