In the third of a series of video blogs looking at different methodologies for video content evaluation, Ogilvy & Mather’s vice-chairman, and Impact columnist Rory Sutherland talks to UM London’s Michael Brown.

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A stimulating interview on the role of research in evaluation of advertising effectiveness. Rory Sutherland draws the key distinction between what people say and what they do. He also talks about the obsession with rational argument in marketing. Well worth watching, in my view. 

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