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Executives are bombarded with bestselling ideas and best practices for achieving competitive advantage, but many of these ideas and practices contradict each other. Should you aim to be big or fast? Should you create a blue ocean, be adaptive, play to win — or forget about a sustainable competitive advantage altogether?

Sourced through Scoop.it from: hbr.org

Very topical article here. Fascinating to see the strategic frameworks listed by year. Ansoff is still in much use today which is the start point in this list. 

See on Scoop.itmarketing leadership and planning