Measuring the immeasurable | Feature

Feb 10, 2016

A new passive metering technology that records all of an individual’s digital activity is shedding some interesting light on the difference between what people think they do online, and what they really do. By Ian Ralph

Sourced through Scoop.it from: www.research-live.com

See on Scoop.it – Marketing research and why it matters

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Measuring the immeasurable | Feature

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