The total value of Interbrand’s annual list of the 100 most valuable brands increased by 7pc compared to last year

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Top brands are Apple ($170.3bn), Google ($120.3bn) and Coca-Cola ($78.4bn). Jez Frampton, chief executive officer of Interbrand says “The brands that succeed in the coming age are tailored to individuals, and are designed to live in moments, even as they scale, try new things, and push boundaries – from the incredible rise of Facebook and Apple, brands whose very DNA is about user-centricity, to new entrants like Lego and Paypal.”

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