Mobile-first means creating digital strategies that assume consumers will primarily be using a smartphone to interact with brands. By Steve Mellor

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Steve Mellor says…

"Email. Brands should seriously question using email as a communication channel. It was invented for work and delivers information in a slow, cumbersome way. Email boxes are bulging at the seams while increasingly we use messaging apps and social media to communicate on our smartphones. Emails are associated with spam, junk and work. The only reason younger people put up with it, is because older people still use it.


As laptops are increasingly consigned to business use we will need to redesign websites – no clicking into sub menus, but much more swiping left and right to navigate between pages, and more tapping/pinching to access content."


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