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Some fascinating insight into changing shopping habits here. The three visuals from John Lewis sources are worth studying. The importance of finding new ways of marketing measurement rears its head in the comment from Andy Street, managing director, who says that their click and collect strategy had " performed exactly as planned – some people are paying the charge (£2 for orders under £30) because they like the convenience, some are trading up to make bigger orders and some are saying that they won’t make that order now but we have no way of tracking if they make the purchase later on”.

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