Healthcare professionals are increasingly using their smartphones for their work and they are remarkably receptive to responding to online surveys. This is opening up a world of opportunity to gather in-the-moment health and wellbeing data and insight says Paul Mannu

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Paul Mannu says " Our most recent global survey reveals that 82% of doctors own a smartphone and 77% of doctors use one regularly at work for professional purposes….(it) revealed that 88% of doctors would be happy to participate in surveys using a mobile phone and 80% were happy to participate in a market research online community. (This creates) …a real opportunity to understand the distinctive value of mobile technology that goes beyond the cheap and cheerful survey. Used alongside traditional methodologies it can enrich our understanding of behaviour by accompanying the participant in day-to-day life in a way that no other method exists to do."

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