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Unilever’s global senior vice-president of marketing, Marc Mathieu said data science will change the way marketing is done, as he discussed the changing marketing landscape at yesterday’s ISBA conference.

Source: www.research-live.com

Steve Bax’s insight:

Matthieu talks about "how marketing is no longer about creating a myth and telling it – the old TV advertising model – but about finding a truth and sharing it."

16 million views to www.allthingshair.com sounds very good but it would be interesting to know what attributable increase in added value for Unilever will or did these generate .

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