UK digital adspend grew 16.4% in 2015 to over £8.6bn with the average home now owning 8.3 internet devices.
Sourced through Scoop.it from: www.iabuk.net
The Internet Advertising Bureau (IAB) research indicates:
The 16.4% year-on-year rise in spend was the highest rate since 2008 (17.1%), as the number of internet-enabled devices per household increased 12% in a year to 8.3 per UK household.
Mobile accounted for the vast majority (78%) of digital ad spend growth, increasing 60.3% year-on-year to £2.63bn – or 30.5% of all digital advertising.