The Telegraph’s retail editor, Graham Ruddick, writes an open letter to new Morrisons chief executive David Potts on how he can turn the company around


Here are some strategic marketing challenges for those that like them on a Friday. There is a real life marketing planning case study happening here. Some good suggestions are made for David Potts by Graham Ruddick in his letter. Some questions for all marketers are worth thinking about. What is Morrisons value proposition? What should it be? What should their positioning be? What are their core competences and how can they gain competitive advantage from them? How could they add value though innovation? What are the leadership, cultural and structural challenges they face in the period of change that will be inevitable ahead? Food for thought. 

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