Brands ‘should encourage consumers to complain about marketing’ | News | Research

New research suggests that brands should make it easier for consumers to complain about their one-to-one marketing, in order to earn greater consumer trust and increase marketing effectiveness.

Source: www.research-live.com

Interesting to see the Anglian Group – Home Improvements company – involved in undertaking this research. The report can be downloaded from http://futurefoundation.net/complaints/

See on Scoop.it – Marketing research and why it matters