by marketr | Jun 16, 2015 | Training
How can the same evidence lead to different conclusions? It’s all down to confirmation bias, says Crawford Hollingworth.
Sourced through Scoop.it from: www.research-live.com
Very good article that illustrates how attitudes, feelings, beliefs and perceptions affect the conclusions that people draw.
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by marketr | Jun 12, 2015 | Training
Market research is taking a battering in some quarters, with opponents fired up since the General Election polling problems. But are market research techniques really to blame?
Sourced through Scoop.it from: www.research-live.com
There seems to be a lot of articles and comment on decision making behaviour recently. Here is another that, in part, defends the approaches taken to research likely future behaviour.
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by marketr | Jun 12, 2015 | Training
Dick Costolo had overseen slowing user numbers and struggled to entice the same audience as rival Facebook
Sourced through Scoop.it from: www.telegraph.co.uk
What does the future hold for Twitter?
See on Scoop.it – Cambridge Marketing Review
by marketr | Jun 10, 2015 | Training
In the third of a series of video blogs looking at different methodologies for video content evaluation, Ogilvy & Mather’s vice-chairman, and Impact columnist Rory Sutherland talks to UM London’s Michael Brown.
Sourced through Scoop.it from: www.research-live.com
A stimulating interview on the role of research in evaluation of advertising effectiveness. Rory Sutherland draws the key distinction between what people say and what they do. He also talks about the obsession with rational argument in marketing. Well worth watching, in my view.
See on Scoop.it – Marketing research and why it matters
by marketr | Jun 10, 2015 | Training
“Innovation comes from the edge, almost never from the centre”., says Harold Jarche. “It is time to start creating the edge of the organization now. As organizations become more technologically networked, they also face skilled, motivated and intelligent workers who can now see systemic dysfunctions. But those who talk about these problems are often branded as rebels. Pitting rebels against the incumbent power-holders is detrimental to organizational learning. Instead, rebels should be allowed to move to the edge. With some additional help from native pathfinders, organizations can then learn to solve their own problems.”
“Change management then has to be seen as a way of working, not a separate process, and not an event. On the edges the answers will not be clear, but they will be less obscured than in the centre. A new partnership is needed, between current management on the inside, workers on the edges, and others living beyond the organizational edges. This can start by creating a trusted space away from the centre, funding it, and letting people start to work and learn anew. It’s like giving birth to a child, and will take time and a lot of nurturing. It’s also a bit of a leap of faith.”
Sourced through Scoop.it from: jarche.com
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by marketr | Jun 8, 2015 | Training
As part of his series on rethinking market research, Colin Strong calls for a greater focus on longitudinal research as part of a bigger discussion on the need to update our consumer model.
Sourced through Scoop.it from: www.research-live.com
A stimulating article by Colin Strong here. "Our model of the consumer needs updating: we are much more fluid, connected and influenced by context than previously imagined. And it is not just market research that needs to be reconsidered but the wider marketing and big data agendas."
He suggests that as brands are increasingly using personalised marketing, there is a real need to change the way in which research the individual.
See on Scoop.it – Marketing research and why it matters
by marketr | Jun 1, 2015 | Training
Management has served us well. Since the Industrial Revolution it has paved the way for a sustained and accelerating rise in living standards unheard of and unforeseen. But with the ‘digital revolution’, we are entering a new era where the logic of industrial-age organisation has lost its purchase.
Source: www.slideshare.net
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