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Unrepresentative samples led to GE polling miss, inquiry concludes | News

The report of the inquiry into the 2015 general election opinion polls has highlighted unrepresentative samples as the primary cause of the error. 

Sourced through Scoop.it from: www.research-live.com

A fundamental error for researchers here. Not a great example for the research industry as a whole really. Hopefully, the recommendations will be followed closely next time.

See on Scoop.itMarketing research and why it matters

The Most Important Leadership Competencies, According to Leaders Around the World

What makes an effective leader? This question is a focus of my research as an organizational scientist, executive coach, and leadership development consultant. Looking for answers, I recently completed the first round of a study of 195 leaders in 15 countries over 30 global organizations. Participants were asked to choose the 15 most important leadership competencies from a list of 74. I’ve grouped the top ones into five major themes that suggest a set of priorities for leaders and leadership development programs. While some may not surprise you, they’re all difficult to master, in part because improving them requires acting against our nature.

Sourced through Scoop.it from: hbr.org

Interesting scoop by  Bonnie Hohhof here.

See on Scoop.itmarketing leadership and planning

Waning cultural relevance of Oscars and Grammys | Opinion

Research by Added Value shows how establishment awards such as the Oscars and Grammys are losing cultural relevance, while streaming media are gaining ground.

Sourced through Scoop.it from: www.research-live.com

See on Scoop.itMarketing research and why it matters