07778 407676 / 07796 854103 info@baxinteraction.co.uk

RBS business chief seeks to rebuild bank’s battered reputation

RBS and NatWest’s business banking boss Marcelino Castrillo wants to make better use of the group’s branch network. Castrillo has headed the business banking unit for nine months and seems to relish the challenge of turning the bank – and its reputation – around. Saving the branch network might prove to be the easy part of his job.

Sourced through Scoop.it from: www.telegraph.co.uk

Here is a strategic marketing challenge.

See on Scoop.itmarketing leadership and planning

10 Principles of Organizational Culture

How often have you heard somebody — a new CEO, a journalist, a management consultant, a leadership guru, a fellow employee — talk about the urgent need to change the culture? They want to make it world-class. To dispense with all the nonsense and negativity that annoys employees and stops good intentions from growing into progress. To bring about an entirely different approach, starting immediately.

 

These culture critiques are as common as complaints about the weather — and about as effective. How frequently have you seen high-minded aspirations to “change the culture” actually manage to modify the way that people behave and the way in which they work? And how often have you seen noticeable long-term improvements?

 

Sourced through Scoop.it from: www.strategy-business.com

Well worth reading. The video is simple but effective too. 

See on Scoop.itmarketing leadership and planning

TV set no longer the focal point, even when watching TV | News

Around 60% of the time a person is most highly engaged during an evening TV session is in non-TV related activity, according to a new IAB study. 

Sourced through Scoop.it from: www.research-live.com

The study shows that "According to the biometric data, around 60% of the time a person is most highly engaged during an evening TV session is in non-TV related activity, such as using a digital device or having a conversation."

“Second screening is ingrained to such a degree that all screens are now equal, there’s no hierarchy, only fragmentation of attention – actually switch-screening is a much more accurate term,” said Tim Elkington, the IAB’s chief strategy officer."

“Furthermore, entertainment is only a small part of the living room media activity. It’s now a multifunctional space where people jump between individual and group activities, be it shopping, social media, emails, work or messaging.”

 

There is an off button on the TV set? ~What a worrying set of data. For marketers, this lack of focus on any one activity forces our messaging to be crystal clear. There is no room for woolly, wordy or ambiguous campaigns.

See on Scoop.itCambridge Marketing Review

Laptops are dead, long live mobiles | Opinion

Mobile-first means creating digital strategies that assume consumers will primarily be using a smartphone to interact with brands. By Steve Mellor

Sourced through Scoop.it from: www.research-live.com

Steve Mellor says…

"Email. Brands should seriously question using email as a communication channel. It was invented for work and delivers information in a slow, cumbersome way. Email boxes are bulging at the seams while increasingly we use messaging apps and social media to communicate on our smartphones. Emails are associated with spam, junk and work. The only reason younger people put up with it, is because older people still use it.

 

As laptops are increasingly consigned to business use we will need to redesign websites – no clicking into sub menus, but much more swiping left and right to navigate between pages, and more tapping/pinching to access content."

 

See on Scoop.itCambridge Marketing Review