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Bias in the spotlight: the power of now | Opinion

People tend to discount the future in favour of today, says Crawford Hollingworth in his latest blog on behavioural biases. 

Sourced through Scoop.it from: www.research-live.com

Laura Carstensen, Professor in Public Policy at Stanford University notes that we are simply not built to cope with thinking about the future:

"Humans are wired to live in the present, not plan for the future. Our evolutionary survival hinged on our adroitness in dealing with the problems of the here and now, not our ability to stock-pile resources and make plans for some vague distant future we might never enjoy. If anything, biology tells us to eat, drink and be merry, for tomorrow we die.”

See on Scoop.itMarketing research and why it matters

We Learn More When We Learn Together

We rarely grow alone. In fact, some psychologists have made a compelling case that we only grow in connection with others. However, we don’t need to learn with others in formal training or development programs: we can architect our own opportunities to gain insight, knowledge, and skills that move us on an upward trajectory. We can have more control over our learning at work if we make building high-quality connections a priority.

 

Sourced through Scoop.it from: hbr.org

Good scoop by Kenneth Mikkelsen here. 

See on Scoop.itmarketing leadership and planning

Research budgets continue to fall | News

The latest Bellwether Report from the IPA has indicated a sharp downward revision to marketing budgets related to market research: the second consecutive fall. 

Sourced through Scoop.it from: www.research-live.com

A concerning piece of data on a number of levels. Research is about understanding where you are, what you should be doing and where you should be going. It is there to reduce uncertainty in organisations’ decision making. As the Lewis Carroll quote says: "If you don’t know where you are going, any road will get you there."

 

See on Scoop.itMarketing research and why it matters

2016 Preview: the biggest trends | News | Research

We’ve looked back at 2015 and now it’s time to turn our sights to next year. In the first of our preview articles, we asked our panel what they thought would be the biggest trends in 2016.

Sourced through Scoop.it from: www.research-live.com

What does the future hold for marketing researchers? A number of suggestions from the Research panel here. I like; ‘thick data’, the ‘connection economy’, risks of disintermediation and the renewed focus on people.

See on Scoop.itMarketing research and why it matters