by marketr | Dec 21, 2015 | Training
Automation, authenticity, agile – and that’s just the buzzwords starting with ‘a’. Our panel offers up their words that defined 2015.
Sourced through Scoop.it from: www.research-live.com
…and ‘Instant gratification’, ‘wearables’, ‘mobile’, ‘cross device’…
What is your buzz word for the year?
See on Scoop.it – Cambridge Marketing Review
by marketr | Dec 18, 2015 | Training
As the end of the year approaches, it’s once again time to look back at the highs and lows of the last 12 months. This review article, the first in a series of five, unveils what market researchers consider to have been the most significant developments of the last year.
Sourced through Scoop.it from: www.research-live.com
See on Scoop.it – Marketing research and why it matters
by marketr | Dec 14, 2015 | Training
Almost four in 10 coffee shops are from the non-specialist sector as pubs and supermarkets jump on the bandwagon
Sourced through Scoop.it from: www.telegraph.co.uk
Sales across the market up 10pc on last year. The map showing growth from 2010 to 2015 is worth viewing.
See on Scoop.it – Cambridge Marketing Review
by marketr | Dec 14, 2015 | Training
Shoppers stay at home and bag bargains online during Black Friday as high street continues to suffer
Sourced through Scoop.it from: www.telegraph.co.uk
See on Scoop.it – Cambridge Marketing Review
by marketr | Dec 11, 2015 | Training
UK — New research from the University of Oxford has revealed two popular social media practices thought to drive engagement have no effect at all.
Sourced through Scoop.it from: www.research-live.com
Research matters once again!
The research has found that "…two practices considered by industry experts to be important drivers of engagement — linking posts to holidays and including rich media elements such as images or videos — were found to have no effect at all."
“In general, it seems that much of what social media marketers do is either ineffective or, worse, backfires on them,” said Professor Stephen. “Marketers need to remember that on social media, brands tend to communicate mostly with consumers who are already relatively highly interested in them, because they have chosen to follow them. Accordingly, they can be offended by the impersonal tone of much advertising content and also by the notion that they are being ‘sold to’."
See on Scoop.it – Cambridge Marketing Review
by marketr | Dec 10, 2015 | Training
Digital research agency Clicked has spent the last few weeks investigating the potential of Twitter’s latest feature – Twitter Polls. Neil Russell offers his verdict.
Sourced through Scoop.it from: www.research-live.com
The article suggests that these can be good for: "refining hypotheses, getting predictions, gauging reactions to trending news topics, generating brand buzz (by asking questions that are likely to be retweeted), determining behaviour (e.g. consumption of content) and how it changes throughout the day, driving traffic to websites to vote on design, investigating reactions to live events, and helping with brand direction."
See on Scoop.it – Marketing research and why it matters
by marketr | Dec 10, 2015 | Training
Kermit, Miss Piggy and friends stole the spotlight from John Lewis and Sainsbury’s
Sourced through Scoop.it from: www.telegraph.co.uk
What a brilliant advert!
See on Scoop.it – Cambridge Marketing Review
by marketr | Dec 10, 2015 | Training
North-South divide gap widens as new analysis deals blow to Chancellor’s plans to build a Northern Powerhouse
Sourced through Scoop.it from: www.telegraph.co.uk
Useful analysis for UK planning purposes.
See on Scoop.it – marketing leadership and planning
by marketr | Dec 9, 2015 | Training
Expedia tops the list but Google drops to number 8, while Transport for London makes the top 10 for its free employee travel perks
Sourced through Scoop.it from: www.telegraph.co.uk
Top 10 here:
1 Expedia
2 Hays plc
3 AKQA
4 GE
5 Schuh Limited
6 Oxfam
7 ARM Holdings
8 Google
9 Unilever
10 London Underground
Some interesting ones in there. Keythemes are worth looking at.
See on Scoop.it – Cambridge Marketing Review
by marketr | Dec 8, 2015 | Training
An introduction to our full investigation into what went wrong with YouGov’s 2015 general election polling
Sourced through Scoop.it from: yougov.co.uk
The introduction notes: "Our final poll had Labour and the Conservatives tied at 34% when in fact the Conservatives won with 37.7% of the vote, well ahead of Labour at 31.2% of the vote. This 3.7% understatement of the Conservative vote and 2.8% overstatement of the Labour vote makes an average error of 3.35% (which translates into a 6.7% error in estimating the lead). The other parties were essentially correct."
See on Scoop.it – Marketing research and why it matters