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Bias in the spotlight: framing | Comment | Research

Our decisions and preferences are affected by how information is presented to us. How something is framed can make different features more or less front of mind and alter decision-making and behaviour. By Crawford Hollingworth.

Sourced through Scoop.it from: www.research-live.com

Another reminder of how question framing can influence responses here. The video clip of ‘Yes Minister’ is very good. 

See on Scoop.itMarketing research and why it matters

The hidden world of logos

Those brand idents you’ve seen a thousand times may be concealing more than you think… by Ellie Pearson, designer and studio manager, MobasMuse

In the design and advertising world, logo design a…

Sourced through Scoop.it from: www.mobas.com

Great article by Ellie Pearson on logo design. I particularly like the FedEx and LSO ones!

See on Scoop.itCambridge Marketing Review

Navigating the Dozens of Different Strategy Options

Executives are bombarded with bestselling ideas and best practices for achieving competitive advantage, but many of these ideas and practices contradict each other. Should you aim to be big or fast? Should you create a blue ocean, be adaptive, play to win — or forget about a sustainable competitive advantage altogether?

Sourced through Scoop.it from: hbr.org

Very topical article here. Fascinating to see the strategic frameworks listed by year. Ansoff is still in much use today which is the start point in this list. 

See on Scoop.itmarketing leadership and planning

The Power Of Leadership Mindsets

In the new world of work, the high-performing organizations will be those who can continually transform from within. Start with leadership mindsets.

Sourced through Scoop.it from: blogs.sap.com

A thought provoking article. Two elements are particularly notable: A quote from Tim Cook, CEO of Apple …: “We change every day. We changed every day when he (Steve Jobs) was here, and we’ve been changing every day since he’s not been here. But the core and the values in the core remain the same as they were in ’98, as they were in ’05, as they were in ’10. I don’t think the values should change. But everything else can change.” and within the article…


What we typically don’t consider however, is it’s not the overt messages that make or break us, it’s the covert ones, the ones we are not thinking about or aware of. Thus, most times when we find our teams and organizations resisting change, our answer as to why is staring right back at us in the mirror.


See on Scoop.itmarketing leadership and planning