Our decisions and preferences are affected by how information is presented to us. How something is framed can make different features more or less front of mind and alter decision-making and behaviour. By Crawford Hollingworth.
Sourced through Scoop.it from: www.research-live.com
Another reminder of how question framing can influence responses here. The video clip of ‘Yes Minister’ is very good.
Those brand idents you’ve seen a thousand times may be concealing more than you think… by Ellie Pearson, designer and studio manager, MobasMuse
In the design and advertising world, logo design a…
Sourced through Scoop.it from: www.mobas.com
Great article by Ellie Pearson on logo design. I particularly like the FedEx and LSO ones!
See on Scoop.it – Cambridge Marketing Review
Stockholm is the second most prolific tech hub in the world on a per capita basis, behind Silicon Valley. How did that happen and where does it go from here?
Sourced through Scoop.it from: www.telegraph.co.uk
Well worth reading.
Newly acquired firms have the largest skills gap in marketing and IT management according to a survey of UK-based private equity houses.
Sourced through Scoop.it from: www.research-live.com
As Paul Lindsell states here, it is not surprising but it does highlight the importance of addressing these gaps as firms grow.
Executives are bombarded with bestselling ideas and best practices for achieving competitive advantage, but many of these ideas and practices contradict each other. Should you aim to be big or fast? Should you create a blue ocean, be adaptive, play to win — or forget about a sustainable competitive advantage altogether?
Sourced through Scoop.it from: hbr.org
Very topical article here. Fascinating to see the strategic frameworks listed by year. Ansoff is still in much use today which is the start point in this list.
In the new world of work, the high-performing organizations will be those who can continually transform from within. Start with leadership mindsets.
Sourced through Scoop.it from: blogs.sap.com
A thought provoking article. Two elements are particularly notable: A quote from Tim Cook, CEO of Apple …: “We change every day. We changed every day when he (Steve Jobs) was here, and we’ve been changing every day since he’s not been here. But the core and the values in the core remain the same as they were in ’98, as they were in ’05, as they were in ’10. I don’t think the values should change. But everything else can change.” and within the article…
What we typically don’t consider however, is it’s not the overt messages that make or break us, it’s the covert ones, the ones we are not thinking about or aware of. Thus, most times when we find our teams and organizations resisting change, our answer as to why is staring right back at us in the mirror.
How can you convert employee engagement into competitive advantage and what trends will we see in the future? Here are five key takeaways from our sneak preview at the inaugural EdelmanENGAGE survey into engagement.
Sourced through Scoop.it from: www.changeboard.com
Google has been reported to be exploring a joint takeover bid with private equity firm Permira, to buy dunnhumby from Tesco.
Sourced through Scoop.it from: www.research-live.com
Google has been reported to be exploring a joint takeover bid with private equity firm Permira, to buy dunnhumby from Tesco.
Sourced through Scoop.it from: www.research-live.com
Interesting but perhaps not surprising?
Independents claim they could be forced out of business by free trial of new streaming service and withold popular artists such as Adele
Sourced through Scoop.it from: www.telegraph.co.uk
Interesting strategy. What approach would you take to launch Apple Music?
