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10 Principles of Organization Design

 In the 18th annual PwC survey of chief executive officers, conducted in 2014, many CEOs anticipated significant disruptions to their businesses during the next five years as a result of external worldwide trends. One such trend, cited by 61 percent of the respondents, was an increasing number of competitors. The same number of respondents foresaw changes in customer behavior creating disruption. Fifty percent said they expected changes in distribution channels. As CEOs look to stay ahead of these trends, they recognize the need to change the organization’s design. But for that redesign to be successful, a company must make its changes as effectively and painlessly as possible, in a way that aligns with its strategy, invigorates employees, builds distinctive new capabilities, and makes it easier to attract customers.

 

Source: www.strategy-business.com

See on Scoop.itmarketing leadership and planning

Future is about people data not big data says Unilever’s Mathieu | News | Research

Unilever’s global senior vice-president of marketing, Marc Mathieu said data science will change the way marketing is done, as he discussed the changing marketing landscape at yesterday’s ISBA conference.

Source: www.research-live.com

Steve Bax’s insight:

Matthieu talks about "how marketing is no longer about creating a myth and telling it – the old TV advertising model – but about finding a truth and sharing it."

16 million views to www.allthingshair.com sounds very good but it would be interesting to know what attributable increase in added value for Unilever will or did these generate .

See on Scoop.itmarketing leadership and planning

Future is about people data not big data says Unilever’s Mathieu | News | Research

Unilever’s global senior vice-president of marketing, Marc Mathieu said data science will change the way marketing is done, as he discussed the changing marketing landscape at yesterday’s ISBA conference.

Source: www.research-live.com

Matthieu talks about "how marketing is no longer about creating a myth and telling it – the old TV advertising model – but about finding a truth and sharing it."

16 million views to www.allthingshair.com sounds very good but it would be interesting to know what attributable increase in added value for Unilever will or did these generate .

See on Scoop.itMarketing research and why it matters