The discount grocers are taking the UK supermarket sector by storm

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Kantar Worldpanel figures show that the continental grocers have doubled their slice of the UK grocery spend since 2012, heaping pressure on the established players to cut prices.

Lidl’s market share reached a new record high of 4.4pc, increasing by 0.7 percentage points on last year thanks to sales growth of 19pc. Aldi grew sales by 16.5pc, retaining its market share at 5.6pc for the fifth consecutive month.

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