Bax Interaction – business growth experts: marketing research; leadership development; bespoke training.
Bax Interaction is based in Cambridge and was established in 2005 to provide organisations with the insight to inform and implement effective marketing and business strategies.
Interaction is at the heart of what we do. We interact with: your business; your markets; your customers; your potential customers; your suppliers and your people.
Our key strength is the depth of experience that we bring to help solve your business issues. Over the last 13 years we have helped organisations of all shapes and sizes to grow through a combination of: research; training; strategic development and guiding leaders.
Steve Bax – Managing Director – has over 30 years’ experience at senior and board levels in B2 B, B2 C and not for profit organisations. Steve is an active member of the CIM and the Market Research Society (MRS) as well as a Chartered Marketer.
Steve is a Fellow and senior tutor for Cambridge Marketing College, one of the largest marketing study centres in Europe, and currently delivers the Chartered Institute of Marketing Leadership programme (level 7). He has been teaching for the College since 1993 in the UK and overseas.
Fiona Bax – Director – has previously run an events company in Norfolk. She has experience in managing online quantitative survey fieldwork and also conducts telephone depth interviews. Fiona manages a range of research projects and conducts analysis on both quantitative and qualitative projects.
Fiona moderates focus groups; undertakes qualitative analysis using CAQDAS software; project manages all BIL research projects and project manages all BIL fieldwork/strategic partners.
Bax Interaction has a small number of carefully selected strategic partners who are available to provide specific, additional resources to enable us to meet client needs and timescales.