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We’ve looked back at 2015 and now it’s time to turn our sights to next year. In the first of our preview articles, we asked our panel what they thought would be the biggest trends in 2016.

Sourced through Scoop.it from: www.research-live.com

What does the future hold for marketing researchers? A number of suggestions from the Research panel here. I like; ‘thick data’, the ‘connection economy’, risks of disintermediation and the renewed focus on people.

See on Scoop.itMarketing research and why it matters