A targeted new initiative from Bax Interaction to transform your marketing effectiveness


What They Say

“We would like to thank you for helping us put together our marketing development plans recently, especially at a time when we are growing our business and have exciting ideas to pursue.

We particularly found the initial discussions and mapping exercise very useful in collating our thoughts, prioritising and planning the best way ahead. Your business and marketing experience, expertise and practical help was extremely beneficial, as always – and the day was fun and informative! The follow up action plan that you produced will no doubt help keep us focussed and on track to ensure we continue to expand and have a successful outcome.”

Laura Hopson, FCIPD
Director, The HR Specialists

Strategic marketing or strategy

We can audit the existing situation, and then agree the overall vision and mission for a client’s organisation. We then devise a culturally acceptable marketing strategy that best matches the organisation’s capabilities with the needs and wants of its marketplace.

This approach can be summarised in four steps:-

  1. Current situation analysis
  2. Marketing research-see Research section
  3. Marketing plan recommendations and advice - three year strategic plans-one year tactical plans-corporate plans-internal communications plans.
  4. Training – We can provide training support to enable your personnel to effectively deliver your plans.

We offer Customer experience/ journey workshops which enable effective strategies to be developed by your organisation.

Our clients say:

“Juddmonte Farms used Bax Interaction to explain how to map our clients’ customer journey.  The workshop was interesting, fun and delivered good results. 

Steve was particularly patient with a group of people who had never done this type of exercise before and quickly grasped some of the terminology of our industry which ensured he could guide us with authority."

Wendy Johnson Houghton
Head of Marketing
Juddmonte Farms

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