Steve Bax and Fi Bax

A targeted new initiative from Bax Interaction to transform your marketing effectiveness


What They Say

“We've used Bax Interaction over a number of years and value Steve's calm insight and his ability to deliver genuine feedback from our clients.

Lake Falconer, Partner
PEM Corporate Financ

About Bax Interaction

Bax Interaction is a marketing research, strategy and training consultancy based in Cambridge. The company was established in 2005 to provide organisations with the insight to inform and implement effective marketing and business strategies.

We provide the powerful combination of research to identify the issues to address, marketing strategy development, planning and implementation with the training and support needed to deliver measurable results. 

The Team

Steve Bax – Managing Director - has 30 years experience at senior and board levels in B2 B, B2 C and not for profit organisations.  Steve is an active member of the CIM and the Market Research Society (MRS) as well as a Chartered Marketer.

Steve is a senior tutor at Cambridge Marketing College, one of the largest marketing study centres in Europe, and delivers the Chartered Institute of Marketing programmes at all levels up to and including postgraduate diploma. He has been teaching at the College since 1993 and has trained and mentored over 1000 marketers from the UK and abroad.

Prior to establishing Bax Interaction, Steve was CEO for the UK’s leading food exhibition business, Head of Marketing for a weighing solutions company supplying the food retail and manufacturing sectors and Research and Planning Manager and Branch Manager for a major home improvements business.

Fiona Bax -Director - Director, has previously run an events company in Norfolk. She has experience in managing online quantitative survey fieldwork and also conducts telephone depth interviews. Fiona manages a range of research projects and conducts analysis on both quantitative and qualitative projects.




Read our Company History

Bax Interaction uses a select body of strategic partners to deliver specific projects for its clients. These are carefully selected and have been tried and tested against our high standards.

Read about our Strategic Partners

Want to find out more?

For further information, please contact us to arrange a callback.



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